Glow is Germanys first beauty convention ever. DM is the biggest drug store in Germany. Once in a while they bring out special beauty products especially for the Glow Convention.
In 2018 they produced Limited Edition boxes filled with beauty products. Together with oddity agency I was the one responsible for art direction and design.
The themes were »Fresh«, »Boho«, »Streetstyle« and »Glam« for all the beauty girls and boys out there.
The concept was to combine the classic ‘GLOW’ typo but adapt it in the different themes. Therefore I sticked to the font itself, and illustrated each world suitable to the packaging and the overall mood.