Skullcandy is the original lifestyle audio brand and lives by its mission to not just listen to music but to feel it. On a chairlift in Park City, Utah, out of creativity and innovation, Skullcandy was born. They’ve since spread their passion for audio and influence in music across the globe. They have a strong heritage in action sports and emerging artists, and are inspired by those who live life on their own terms.
In 2020 their created the mood boost campaign - celebrating different moods each month. In September the mood was WILD, and I had the honor to design that month's campaign. It was a great experience, to design something for amazing musicians and athletes like Gus Dapperton, Rico Nasty, Rina Sawaya, Cuco, Anna Gasser or Jennifer Soto.
My aim was to interpret the theme wild as raw. Movements shall be organic, wild, not structured by anybody, but just randomly happening. Connection between elements, as everything in this world is connected. Rough, raw, wild and energetic.
Take a look at the project on Instagram.